From March 26, 2014, to March 28, 2014, the KC World 2014 Jeju was held and invited educational institutes and agencies to the ShineVille Luxury Resort for the marketing and international student recruitment conference. The KC World was first announced in 2012 through its website, and the KC World 2014 Jeju was the 4th annual conference including KC Mini-conference.

The purpose of the KC World is stated on its Marketing and Recruitment website, "KC is a B2B global international education conference to do marketing and student recruitment for the international education industry people such as agents, educators, exhibitors including embassies, insurance companies, banks and more. Educators recruit prospective students through agencies and exhibitors promote their own products to the participants."

Also, the KC stated 3 objectives of the conference which are, "1)Focusing on meeting quality professional international education agents from throughout the world, global educators, service providers, and industry people all together at once. 2) Meeting quality agencies, educators, service providers, and industry people who may be less known but who would like to be partners with. 3) Discovering new ideas for Marketing Mix and Strategy by fostering cultural relationships with the participants." KC World has discovered a new way to congregate various Universities and agencies from various countries to give an opportunity for the participants to achieve their goals by attending the conference. Throughout the conference, the educational institutes and the agencies were meeting each other as they scheduled their appointments, but in their free slots, they could freely reserve appointments with each other.

"It is a good opportunity to meet with Universities, especially with Korean Universities.

We have a lot of students who are willing to study abroad and there are investment opportunities for our business."

Mr. Anwaar-ul-Haq, Agent from Pakistan

A total of 127 educational institutes and quality agencies were registered and over 100 professional educators and agents were exhibiting their promotions of the products and services. Mr. Anwaar-ul-Haq representer of Ed-Foreign, one of the largest network agents in Pakistan since 1996, said, "It is a good opportunity to meet with Universities, especially with Korean Universities. We have a lot of students who are willing to study abroad and there are investment opportunities for our business." Not only the agent from outside of Korea who are seeking to send their students, there are Universities where that want students from Korea to study abroad in their countries.  Jack Cobb, educational consultant of ESLI from Western Kentucky University, said, "I really appreciate the way that the K conference is on the leading edge of an innovation using social media and follow-up techniques to increase  our phase of student contacts and agent contacts."

The KC World 2015 Jeju is promoted on the qaKc website, so participants who are seeking to involve with new educational institutes and agencies from all over the world can register online.